Reading, for almost any entrepreneur in the world but perhaps Gary Vaynerchuk, is a big part virtually any success story.
There are few places where a business owner can obtain a cheap, rapid education than reading books by successful entrepreneurs. And, it’s largely at someone else’s expense.
Never make a mistake when you can study someone else that’s already made it. One of my favorite types of books are those that expose common missteps and errors so that I can avoid them.
Starting a good reading list may be the single cheapest way to gain insight for a new entrepreneur. Nothing beats hands on experience. But, reading others’ pitfalls and advice can help you navigate uncharted water. And, to that end, I’ve assembled a reading list from my good friends and trusted advisors.