What if you were in Miami and wanted to find Kenny Chesney’s new Pineapple Cream Rum? We built a customized plugin to allow fans to find their rum of choice by state, city, or zip code! Locations are updated from an inventory CSV that can be uploaded to keep the site current.

When a Kenny Chesney fan found out their favorite country artist’s rum was available, through his various creative campaigns and tours, fans often found sourcing the beverage challenging. The Chesney team needed an easy to use Rum Finder.

This project showcased our ability to partner with a client to solve complex data problems with reporting tools that didn’t want to talk to each other. Their sales reporting tool would export a CSV file that included all their locations and how much inventory they had on the shelves based on sales and delivery records. We found that we needed to tweak the application to provide a “best guess” of likelihood a user would find their preferred flavor of Chesney’s rum based on math we updated from customer feedback.

The app provided a simple way for fans to find their favorite flavors, reliably!